when we met
Iconic American fashion designer, Tom Ford, needed a sleek and unique way of engaging a younger, more tech-savvy generation to strengthen and broaden his brand’s influence.
they asked us
Handing the digital design torch to our team, Ford tasked Conversation with finding a better way to reach this audience from a digital perspective, while ensuring consistency with the brand and other channels through which his customers interact.
so we answered
After immersing ourselves in Tom Ford’s brand and developing a blueprint as to how customers connect with it, we designed and developed an innovative and elegant iPad and iPhone “Lookbook” application. The apps flattered our beautifully designed website that prompted users to download them. Our user-experience design surpassed Tom Ford’s desire for an app that easily engaged the user with the collection. As a result, Tom Ford was able to build greater awareness for his collection and drive incremental revenue.