when we met
With over 1,000 stores across the world, this North American specialty retailer of children’s apparel and accessories also relies significantly on online sales. The challenge the company faced was unifying its presence across the various channels through which its customers interact.
they asked us
With a Facebook fan base of about 18,000, the children’s clothing company first approached Conversation to enhance its social media experience in order to better engage its current fans and acquire new ones. A social media upgrade – simple, right? Not if you want big results.
so we answered
And we’re big-time talkers. Conversation conducted research into the market and competitive landscapes in order to create the most compelling and effective Facebook strategy. We created and developed the page itself, utilizing elements of commonality between the company’s retail store and website, while providing interactive features and management for the campaign.We then implemented a social and eCRM strategy to foster loyalty and advocacy for the brand.
After building The Children’s Places’ global eCommerce platform to administer web sales, we saw in increase in site traffic by 29% and an spike in bottom line sales by 8%. The upgrade grew their Facebook fan base to over 1,000,000 actively engaged fans – a 400% increase. The strategy and end result was so successful that The Children’s Place was recognized by Mashable for “Best Brand Use of Facebook.”
As a result of this success, our relationship with The Children’s Place grew to include additional components of their digital strategy, such as designing and implementing online promotions.