when we met
Set to launch a brand new product, L’Oreal wanted to engage its audience beyond a one-time announcement event. The beauty care company not only wanted to involve the 300+ influential attendees, but their socially active friends and followers as well.
they asked us
L’Oreal engaged Conversation to develop a digital platform that enabled it to leave a lasting effect and influence on the countless prominent beauty editors attending the event.
so we answered
With striking designs and alluring messaging, we launched an iPad application that attracted the attention of and gathered information on event attendees through simple engagement. The app directly corresponded with an online site that was used to collect additional information as well. The momentous event had massive outreach, and demonstrated our ability to digitally engage consumers amidst a lively evening.