The Children's Place

BEST BRAND USE OF FACEBOOK

We began out work with The Children's Place by building out their Facebook page. When we took over fan engagement, we grew their base to over 800,000 active fans which was cited as Best Brand Use of Facebook by Mashable. We continue to work with The Children's Place on everything from online media to mobile development to sweepstakes.

Popular Mechanics

BEST MAGAZINE APP - GIZMODO

While boarding a plane, our Founder, Frank O'Brien got a call from Popular Mechanics. Frank had met the caller at a conference where they had originally discussed the development of iPad Applications. By the time Frank landed development had begin and a few weeks later Gizmodo was rating the Popular Mechanics application as the best magazine application to hit the iPad!

Oscar Blandi

INTEGRATED STRATEGY x 2

Oscar and his team are long time clients both on the celebrity side and products side of the business. Working with Blandi Products, Conversation recently launched the new OscarBlandi.com, executed a far reaching media campaign, and through ChatLab - is managing Social Media around Oscar's products. For the exclusive Oscar Blandi Salon, we're developing and managing Social Media strategy and helping them engage celebrity advocates.

Pollo Tropical

DELICIOUS CONVERSIONS

Since launching Pollo Tropical's reward program - which included a website redesign, mobile platform, social campaign, and a media plan - the brand has seen several spikes: increased sales, increased engagement, and an unheard of 35% conversion rate for program registrations! Pollo rewards is a great example of a brand embracing technological solutions to address a developing consumer base.

L'Oreal

INFLUENCING THE INFLUENCERS

For a product launch, L'Oreal was looking to engage editors beyond a one time announcement event. Conversation and partner agencies worked to develop a platform that enables L'Oreal to have short-and-longterm touchpoints with the most influential beauty editors through a dynamic iPad application distributed before the event, used at the event, and updated after the launch, and corresponding to a website used to collect additional information.

Hearst Corporation

NUMBERS DON'T HAVE TO BE BORING

Hearst knew it, and we knew it. Reading an annual review can be painstaking and onerous. But it doesn't have to be. We took data into our own hands and built an innovative site to display financials, enticingly.

Justin Alexander

A LOVE OF WEBSITES!

Justin Alexander has a love for fashion and wedding dresses. Well, at Conversation, we happen to love beautiful, fully-functional websites, so we joined forces. The result? The development of four separate websites, each with a retail portal and backend content management system. The sites are also translatable into 5 different languages. Perfecto!

Svedka

ENGAGING TRENDSETTERS

How do you engage a particular audience? With a 1971 antique ice cream truck of course! We took the BOTmobile to the Hamptons for a summer promotion of glitz and glam. The vehicle served as a promotion unit during the day and the center piece of the trendiest parties at night. The "back to the future" spin aligned with fembot campaign branding. Conversation and Svedka - giving the Hamptons a sneak peek at the #1 Vodka of 2033.

Unilever

SUPERBOWL POOL PARTY? WE'RE IN!

Conversation executed a Super Bowl promotion for their Bed Head and Cat Walk brands. Through a relationship with the iconic Clevelander Hotel, a Conversation client, we took over the pool for Super Bowl weekend, executing an eight hour event on famed Ocean Drive. The result? Primed and proper club goers for Super Bowl weekend, courtesy of TIGI! (Oh, and over five million impressions. No biggie.)

Northshore

EXTENDING TRADITIONAL TV

Serving as the North Shore LIJ Health System's digital agency, we've taken traditional executions and extended their value online. Through deep media partnerships we were able to take existing assets and build upon their success, resulting in tens of millions of campaign views beyond the "thirty second spot."

Pringles

30 SECONDS OF BEAUTY

The Pringles spot was one of the highest testing spots in brand history. Through production partner Hiccup Media our capabilities expand to include all aspects of pre-production, post-production, animation, and content development.

Tanqueray

OH BEHAVE...

Tony Sinclair, and this creative "in moderation" spot, was used to position Tanqueray to a trendier audience in the spirits category. This is one of a series of spots that taught people hot to "Tanqueray".

dressbarn

VIRALITY AND QR CODES

In 2011, we began working with dressbarn on multiple projects, the first of which was “Share the Love.” Dressbarn wanted to drive their customers to share a coupon from a direct mailer. To facilitate this, a QR code was placed on the mailers, driving customers to a custom microsite where users could download the coupon and share it with others via email and social networks. In the first 10 days, 4,000 customers had scanned the QR code, and the sharing began.

dressbarn

SUPPORTING BREAST CANCER AWARENESS

In support of Breast Cancer Awareness month, we built dressbarn a custom microsite to allow women to live a healthy lifestyle and support the fight against breast cancer. The PINK Pledge microsite allows users to upload and view pledges and survivor stories of women who have joined the fight against breast cancer. To increase exposure, we launched the PINK Pledge brand ambassador program in 4 markets. We received over 6,000 pledges in 4 weeks.

SUNY plattsburgh

STRATEGIC ONLINE AND TRADITIONAL PLAN

How does an upstate university in New York get in touch with the right audience? How do they increase application submissions of highly qualified studies? Conversation put together an integrated campaign that includes radio and online advertising to engage potential students, parents and school advisors. We used geo and demo targeting, in addition to audience profiling to drive results – over 9 million impressions served!

Zeno

NOBODY “LIKES” ZITS, BUT THEY LIKE ZENO

Tony Sinclair, and this creative "in moderation" spot, was used to position Tanqueray to a trendier audience in the spirits category. This is one of a series of spots that taught people hot to "Tanqueray".